Self-paced online workshop for service business owners out on their own

You’re good at what you do. Why is getting clients so hard?

One week your schedule fills up. Then you’re wondering where the next client will come from. People say they’ll book, but the appointment never comes.

It’s exhausting to keep putting yourself out there and still feel like you’re missing something.

When the effort isn’t adding up

You start wondering if it’s you.

You reach for…

  • Another certification.
  • A lower price.
  • More posts.
  • A new app.

Another week of trying things. Hoping something changes.

You’ve invested in becoming good at your work. You want that same confidence when it’s time to get clients to choose you.

The decision happens before the appointment

Your Perfect Client is asking: “Are you right for me?”

You know you can help them. They’re still figuring that out.

  • Can you help me?

  • Can I trust you?

  • Is it worth it?

Unanswered questions give them a reason to keep looking, compare prices, or put off booking.

Give them those answers

Your perfect client needs to see themselves in your message.

Every place they find you needs to help answer those questions.

  • Your website
  • Your posts
  • Your reviews
  • Your conversations

Every touchpoint builds trust. If your message changes or they can’t find answers, you’re giving them reasons to hesitate.

More words won’t make an unclear message clearer.

When someone doesn’t seem interested, it’s easy to keep explaining your process, your training, and everything you can do. But more information doesn’t help them see why it matters.

Give your Perfect Client a reason to book.

When your message connects with what they need, your work becomes more than another service they could choose. It becomes something they want your help with.

Clients Choose You

Help your Perfect Client see why you’re worth booking.

A guided online workshop for service business owners out on their own. Get clear on who you serve, what matters to them, and how to explain why your work is worth choosing.

Have a clear message you can keep using, instead of starting over every time your schedule gets quiet.

Recognize your Perfect Client.

Know who you want to work with and what they’re looking for, so you can stop trying to appeal to everyone.

Stop guessing what to say.

Explain how you help in words they understand, without overexplaining or making it up on the spot.

Make booking the obvious next step.

Give them a clear path from “this is what I need” to booking with you, without confusing choices getting in the way.

Follow up with confidence.

When an interested client hasn’t booked yet, know how to keep the conversation going without feeling pushy.

Make your value unmistakable

“You’re exactly who I’ve been looking for.”

That’s the feeling you want your perfect client to have. Learn to communicate what makes your work right for them, so they see more than a service. They see someone they want to book with.

  • Make your message click.

    Help them understand how you can help, without making them work to figure it out.

  • Sound like yourself.

    Find words you feel confident saying, so connecting with someone feels natural instead of rehearsed.

  • Put it into practice as you learn.

    Short videos and guided conversations help you shape your own message, ready for the next person who asks what you do.

Clients Choose You

A self-paced online workshop with Christina and Dave. Explain your value so the people you want to work with understand why they should book with you.

About two hours. Go at your own pace. Keep access to your videos and saved results.

$49 one-time payment

See enrollment details

What you’ll have when you’re done

Everything you build is saved in your workshop and printable when you finish.

  1. One service, explained so a stranger gets it.

    What it actually is, what it does for them, and why they’d want it. In their words, not industry jargon.

  2. Two profiles of your Perfect Client.

    Built from a guided conversation about your own life, how you make decisions, and the clients you enjoy most. People you can picture, not an age range.

  3. One sentence that says who you help and why it matters.

    The line you use when someone asks what you do, and the base for everything else you write.

  4. The same service, written three ways.

    For someone who’s never heard of you, someone deciding, and a client who’s already worked with you.

  5. Your North Star.

    Why you do this work, and who you want to do it for. Something to check your decisions against when doubt creeps in.

  6. One follow-up you’ll make consistent.

    The review ask, the next-day check-in, or the rebooking reminder. What it says, when it goes out, and what it asks them to do.

  7. Your content pillars.

    Four or five things you’ll talk about, pulled from your profiles, so you know what to post and what to skip.

  8. Your next conversation.

    Who you’ll say it to first, and what you’ll listen for.

About two hours of short videos and guided activities. Go at your own pace.

From clients and class participants

A fresh perspective on getting chosen.

Even experienced service providers struggle with inconsistent bookings. Learn to express your value in words that connect with the people you want to work with.

“I was struggling with how to start my brand and business and this course was exactly what I needed to take the next steps! I took 5 pages of notes and cannot wait to start the next steps of planning tomorrow.”
Kerri P.Written evaluation · September 2026
“I learned a lot that I need to work through to gain a better understanding of my brand, my communication and the perfect client.”
Brittany B.Written evaluation · September 2026
“It was a great class that will get you thinking about yourself and how clients see you. It was a great class and I recommend everyone take it.”
Mi keGoogle review · Live class · Excerpt
“All the aspects of website creation, booking, and all the infrastructure those things entail was very straightforward and thoroughly explained. Good fit for a growing or even established small business.”
Sam V.Google review

The complete workshop. One payment.

Get Clients Choose You for a one-time payment of:

Current price: $49 USD

Your videos, guided activities, and printable results are included.

Go at your own pace. Start now, pause when you need to, and pick up where you left off.

Enroll now for $49

By enrolling, I agree to pay $49 today as a one-time payment for access to Clients Choose You.

Feel confident giving this a try.

Start the workshop. If it isn’t right for you, we’ll refund your payment in full.

Request your refund within seven days of purchase and before you earn your completion certificate, whichever comes first.

Read the workshop refund policy

Meet your instructors

Christina, your workshop instructor

Hi, I’m Christina.

You want clients who understand the value of your work.

I’m a licensed massage therapist with 22 years of hands-on experience. I bring the perspective of running a service business and helping clients understand the value of the work.

Dave, your workshop instructor

Hi, I’m Dave.

You want more of the right clients to choose you.

I started my first business with $500 and no clients and grew it to seven figures. In sixteen years as an entrepreneur, I’ve helped service providers make their value clear and get chosen. Today, that’s my sole focus, and it’s what this workshop teaches.

Together, we’ll help you make it clear who you help, why your work matters, and why they should book with you.

The cost of putting it off

Another month of “I’ll figure it out.”

  • More gaps in your calendar.

    Another quiet week spent wondering where the next booking will come from.

  • More pressure to discount.

    Lowering your price when you want clients to see what your work is worth.

  • More starting over.

    Trying something different each time bookings slow down, without knowing what to stick with.

You’ve already put years into developing your skills and serving clients. Give yourself a clear way to reach the clients who need that help, instead of guessing what to try next.

The complete workshop. One payment.

Get Clients Choose You for a one-time payment of:

Current price: $49 USD

Your videos, guided activities, and printable results are included.

  • The complete guided workshop
  • Short videos with captions
  • AI conversations and activities
  • Your saved, printable results
Enroll now for $49

By enrolling, I agree to pay $49 today as a one-time payment for access to Clients Choose You.

Before you begin

Your questions, answered.