Featured · Website Basics
The Duct Tape Tax
A website, booking app, payments, forms, and events spread across separate tools can cost more than monthly fees. That is the duct tape tax.
4 min read
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The Club Solo blog
Field notes for running the whole thing.
Plain-English reads on getting found, earning trust, owning your presence, and building a business that still feels like yours.
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15 articles
Get Found
Referrals Aren't Cutting It Anymore
Referrals still matter, but they cannot reach every stranger searching nearby. Start with these practical ways to become easier to find and book.
2 min read
Website Basics
Your Website Isn't a Nice-to-Have. It's Your Front Door.
A booking-app profile is not the same as a website you own. See what your own domain changes for trust, search, and long-term control.
3 min read
Get Found
It's Slow.
Slow weeks can reveal the gaps beneath a referral-based business. See what an owned domain and connected web presence actually change.
3 min read
Own Your Presence
Your Booking App Was Never Built to Get You New Clients
Your booking app handles appointments, but your own domain helps people find and trust your business. See why the distinction matters.
3 min read
Own Your Presence
You're a Tenant, Not a Business: Why Your Booking Profile Isn't a Website
A booking profile handles appointments, but it cannot do every job of an owned website. Learn what your business needs before the booking button.
4 min read
Website Basics
The Techy Side of Your Wellness Business
Running a wellness business should not require becoming your own IT department. See how Find, Trust, and Book fit into one connected system.
3 min read
Own Your Presence
The Day I Realized My Website Had Someone Else's Name on It
Every time a client visits your booking app's website, look at the address bar. You may be advertising someone else's brand instead of yours.
3 min read
Going Solo
The Split Isn't the Problem. Staying Is.
Working a commission split under a 1099? A massage therapist shares what misclassification can cost and what holds providers back from going solo.
3 min read
Website Basics
I Spend All Day Taking Care of Everyone Else
After a full day caring for clients, building a website is the last thing you want to do. Your web presence can fit your energy and business.
3 min read
Own Your Presence
If You Left Your Platform Tomorrow, What Would Still Have Your Name on It?
Your platform's website, marketplace listing, and profile may work well. But if you leave, which parts of your online presence are actually yours?
3 min read
Website Basics
I Know I Need a Web Presence. I Don't Know Where to Start.
Not sure where to start with a website, Google profile, and booking? Here is a practical way to think about your whole web presence.
3 min read
Website Basics
The Real Cost of the Website You Never Finished
That half-built Wix or GoDaddy site is not free. A massage therapist does the honest math on what an unfinished DIY website can cost.
3 min read
Website Basics
A Booking Link Is Not a Website
Your booking page may work well, but it was not built to win over a stranger. See the gap that quietly costs wellness providers new clients.
3 min read
Going Solo
The Day the Clinic's Name Stops Working for You
Going solo can reveal that clients found the clinic before they found you. Here is what to set up before, or right after, you make the move.
3 min read