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A real interview
Chat or voice, your choice. It asks about your work, the clients you wish you had more of, and what you need the business to earn.
Know your customer
Know who you're for, and the rest of the business stops being guesswork.
An interview about your work, your favorite clients, and the money you need the business to make. You come out with a written profile of the person you are building for.
Interview · voice mode
Every piece of advice starts one step too late.
You have posted more. You ran an ad once. There was the discount story that felt strange to write, and you wrote it anyway because someone said to.
Ask who any of it was aimed at and the honest answer is everyone, which is the same as no one. Every piece of advice you have been handed begins at market yourself and skips the part where somebody tells you who you are marketing to.
What it does
What the interview actually does
It asks. You answer in your own words. What comes back is a document you can hold the whole business to.
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Your customer profile
Who your people are, what they are weighing before they book, and where they already go looking for someone who does what you do.
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What to charge
Pricing built from the client you are going after and the income you told it you need, not from what the person down the street charges.
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The objections, and the answers
What people hesitate over before they book, written out with language you can use on a page or say out loud.
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It feeds everything after it
The profile stays in your portal, and every part you build next starts from what is in it.
How it feels
Twenty minutes, and most of it is you talking.
- 01Pick chat or voice.
- 02Answer questions about your work, your favorite clients, and what you need to earn.
- 03Read the profile it hands back, and correct anything that is not you.
Interview · profile returned
The payoff
One answer, and everything downstream stops being a guess.
Someone asks who your business is for and you answer in one sentence, without hedging. That sentence is on your homepage. It is in the post you wrote last week. It is the reason your prices are what they are.
What happens next
Your answers become your brand.
Step 2 of 8
Your brand
Colors, voice, and a look that's actually yours.
Welcome to the club
Start building nowOne complete membership. Add only what your business needs.
Every member starts with the same $999 setup and $49/month base. Choose optional add-ons, see your exact price, and take the next step online. No call required.
Two providers includedOptional paymentsOptional text service